A dignified, cascading floral spray in pristine whites and lively greens, set against a crisp white background to emphasize its elegant silhouette. Creamy white roses-some expansive with softly swirling petals and others in compact bud form-are arranged with careful rhythm, while a pair of pure white Calla lilies at the upper left lend a refined, almost sculptural note. Bright lime-green button chrysanthemums punctuate the design with a playful, textured geometry, their rounded forms contrasting with the roses' layered softness. Fine sprigs of Gypsophila scatter like tiny constellations, adding a whisper-light veil that softens and unifies the blooms. The greens are abundant and varied: glossy, deep-hued leaves provide a solid, comforting base; variegated leaves with crisp white striping inject a subtle pattern; and feathery fern fronds crown the top with a natural, airy lift. Two long, arching blades of bright foliage sweep across the top and sides, introducing graceful, contemporary lines, while the composition narrows down to a smooth, broad tropical leaf that forms the tapered tail. A tasteful cream bow in the upper left completes the arrangement, offering a formal, consoling accent. Ideal as a sympathy or memorial tribute, this spray evokes the quiet dignity of Bloomsbury's garden squares and the composed serenity desired for funerals, wake tables, or heartfelt condolence deliveries throughout the neighbourhood.
Click to view image large
An elongated, teardrop-style spray in serene whites and fresh greens, photographed against a clean white backdrop. The eye travels from the soft cluster of creamy white roses-some gently unfurling into full bloom, others held in tight, hopeful buds-through sculptural white Calla lilies whose trumpet silhouettes introduce a quiet modernity. Nestled among them are compact, lime-green button chrysanthemums that read almost like tiny textured orbs, offering a lively, almost tactile contrast to the smooth petals. Wisps of baby's breath (Gypsophila) float like pale breath between blooms, softening edges and lending an ethereal, cloud-like lightness. The green framework is rich and layered: deep glossy leaves form a dense base, variegated foliage with crisp white stripes adds subtle patterning, and feathery fern fronds at the top provide a gentle woodland whisper. Two long, bright-green blades arc gracefully across the composition, creating dynamic lines that guide the gaze; the whole spray tapers to a broad, sleek, tropical-style leaf that forms the pointed tail. A soft cream ribbon, tied at the upper left, lends a formal, consoling accent. The arrangement reads as a dignified memorial piece-calming in colour, refined in texture, and respectful in form-designed to convey sympathy and remembrance. As a florist would note, it suggests the cool, quiet hush of early morning at Russell Square, a bouquet of consolation that feels as much about touch and scent as about sight, suited to funeral services or a heartfelt condolence delivery across Bloomsbury and nearby streets.

SINCERITY SPRAY£70.00

  • Handcrafted by Your Local Florist
  • Freshly Made to Order
  • Delivered by Hand, Not Courier
  • Guaranteed to Impress
  • Same-Day Delivery - order by 3PM for delivery today
Search for an address or enter manually





Express heartfelt sympathy with the Sincerity Spray from Bloomsbury Flowers, Bloomsbury - a refined funeral flower arrangement designed to honour a truly special life. This elegant spray features pure white roses and white calla lilies, complemented by fresh green chrysanthemums and lush foliage including cordyline, aralia leaves, ruscus, bear grass and leather leaf. The serene white and green palette creates a peaceful, dignified tribute suitable for funerals, memorials or celebration of life services.

Available in Original (65cm / 26"), Deluxe (75cm / 30") and Grand (85cm / 34"), this sympathy spray can be tailored to suit any service. Each design is handcrafted by our expert florists in Bloomsbury, ensuring premium quality blooms and a beautifully balanced arrangement.

We carefully deliver roses with their natural guard petals intact to protect the inner blooms in transit; these can easily be removed on arrival for a flawless finish. Due to seasonal availability, some flowers may be substituted with equal or superior stems in a similar colour and style, so your tribute always looks fresh and elegant. Choose the Sincerity Spray to send a thoughtful, comforting message when words are not enough.
Google
  • Google * * * *

    A stunning arrangement that beautifully honored the memory of our loved one.

    A
  • Google * * * * *

    Outstanding quality and exceptional service from Bloomsbury Flowers.

    G
  • Google * * * * *

    The green chrysanthemums and lush foliage made the arrangement truly special.

    B
  • Google * * * * *

    The arrangement was absolutely stunning and brought so much comfort during a difficult time.

    O
  • Google * * * *

    Truly a masterpiece of floral arrangement. Highly recommend for any occasion.

    A
  • Google * * * * *

    Excellent customer service and the bouquet was beautiful. Highly recommended.

    L

Write a review

Website
http://
Your name
Your review
Rating
Bad Good